To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what Starbucks does – but it hardly tells the whole story. Its coffeehouses have become a beacon for coffee lovers everywhere. Why do customers insist on Starbucks? Because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. Starbucks is not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience. It also offers a selection of premium Tazo® teas, fine pastries and other delectable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. It’s a neighborhood gathering place and a part of the daily routine.